Sathiyam TV, a Tamil news channel, has awarded its national ad sales mandate to Fourth Dimension Media Solutions. The account was earlier handled by Landmark.
The development took place last week in Chennai. No pitching process was involved.
Speaking to exchange4media, Isaac Livingstone, Managing Director, Sathiyam TV said, “We are happy to have Fourth Dimension joining us in our journey. Sathiyam TV is an unbiased news and current affairs channel with a motto to say ‘Yes as Yes and No as No’. We believe our association with Fourth Dimension will help us reach great heights.”
Livingstone added, “We did not initiate any pitching as we thought Fourth Dimension had the potential that we were looking for. We believe it will add value to our channel through quality marketing and generate maximum revenue through effective sales deals across India.”
Shankar B, CEO, Fourth Dimension said, “We are very happy about this development and hope this benefits advertisers/clients who have a big appetite for Tamil Nadu as a region. We have already identified talent to represent this product nationally and there will be a dedicated team to take the brand forward.”
For the record, Sathiyam TV is a part of Sathiyam Media Vision, Chennai. According to its official website, the company strives to empower all its employees with complete independence in their responsibilities so that the news they collect is broadcast with complete honesty and transparency.