Saregama ventures into television programming

Saregama ventures into television programming

Author | Indrani Sinha | Thursday, Apr 24,2008 8:08 AM

Saregama ventures into television programming

After having successfully re-entered film production in 2007, tapping not only the popular Hindi market but the regional markets of the East and South as well, Saregama India Ltd is now all set to venture into television programming.

Sandip Chaudhuri, Business Head, Eastern India, Saregama India, said that there was a huge market for television programming, and having already got into films it was only natural for the company to venture into producing television software as well.

Chaudhuri further said, “We have been doing programming for Sun TV for a while now, so we decided to replicate that model in the East and also look at national channels as well and subsequently get into international channels.”

So far, the company has approached and has submitted proposals to all the currently operating channels in the Bangla space as well as three new channels which would be entering the fray soon.

To begin with, Aakaash Bangla would telecast ‘Kabi Pranam’, an event which Saregama has been organising for the last few years in the memory of Rabindranath Tagore.

Saregama also plans to adapt the ‘Legends’ concept to television. Three prominent singers from West Bengal have been selected for this. The company plans to extend this concept to the national market working with artistes, who are more well-known nationally in view of a broader audience base. Saregama plans to work on this concept in many combinations, but would not sell the rights for this. A channel can telecast this for a fee.

Another concept that the company is working on is a travel-cum-informative programme on the various wild life sanctuaries and parks in India, keeping in mind both national and international buyers. The pilot programme would be on Gorumara National Forest.

There would also be a programme on renowned filmmaker Satyajit Ray for an international channel, details of which were unavailable at the time of filing the report.

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