Saregama India Ltd is planning to invest about Rs 50 crore a year for the next 2-3 years to fund its TV software and film production ventures. The company plans to fund the projects on its own unlike some other entertainment companies who rope in financial institutions to finance their ventures.
The company plans to gradually scale up investments once the music and film industries become more corporatised. Saregama, along with other prominent music companies hope to drive corporatisation by catering to different segments of the entertainment value chain.
Saregama is focusing on four distinct lines of business - music creation and distribution, TV software production, film production and distribution of VCDs and DVDs both in the domestic market as well as abroad. The distribution of VCDs and DVDs will be by using the company’s own music distribution network.
Saregama, which owns copyright of more than 2.5 lakh music tracks — the highest among all music companies in India, is gearing up for digital downloading and screening of music.