Top Story


Home >> Media - TV >> Article

Saregama bullish on regional TV space; to launch 2 mega serials, game show

Font Size   16
Saregama bullish on regional TV space; to launch 2 mega serials, game show

In a bid to strengthen its television content division, Saregama India Ltd has lined up a new game show and two mega serials on Surya TV, Mahuaa Bangla and Sun Network. These launches are aimed at further fortifying Saregama’s offering in the regional television space.

The new game show, titled ‘Mummy and Me’, goes on air from September 25 in Malayalam on Surya TV. It will be a bi-weekly show. The company has already completed 100 episodes of its previous show, ‘Rani Maharani’, in the non-fiction genre.

Saregama will also be launching a mega serial on Mahuaa Bangla from October 25. Based on Socio Mythology, the serial is called ‘Raaj Rajeshwari’. The company is already producing another Bengali serial, titled ‘Kon Kanoner Phool’, for Zee Bangla.

It may be recalled that Saregama had gone live with comedy mega serial ‘Pondatti Thevai’ on August 16 on Sun Network, which further strengthened Saregama’s position down South in TV production. Earlier, Saregama had produced non-fiction shows like ‘Athipookal’, ‘My Dear Bhootam’, ‘Velan’, and ‘Soolam’, among others.

Apurv Nagpal, MD, Saregama, said, “Television remains a key thrust area for us as we continue to focus on creating great content. Our regional offerings have continued to grow year on year, and we look to grow aggressively in this space.”

BR Vijaylakshmi, General Manager – Audio Visual Media, Saregama, added here, “Saregama is known for rich production qualities, a vast variety of content, which are sure shot successes, and encompasses several shows with superior quality visual FX. Our latest serials and non-fiction shows are going to be no different.”

Meanwhile, Saregama has also developed a state-of-the-art shooting facility at DumDum, which is already the shooting base for shows like ‘Dadagiri’ (with Sourav Ganguly), ‘Dance Bangla Dance’, and ‘Saregama Lil Champs’, among others.

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.