Saregama bullish on regional TV space; to launch 2 mega serials, game show
In a bid to strengthen its television content division, Saregama India Ltd has lined up a new game show and two mega serials on Surya TV, Mahuaa Bangla and Sun Network. These launches are aimed at further fortifying Saregama’s offering in the regional television space.
The new game show, titled ‘Mummy and Me’, goes on air from September 25 in Malayalam on Surya TV. It will be a bi-weekly show. The company has already completed 100 episodes of its previous show, ‘Rani Maharani’, in the non-fiction genre.
Saregama will also be launching a mega serial on Mahuaa Bangla from October 25. Based on Socio Mythology, the serial is called ‘Raaj Rajeshwari’. The company is already producing another Bengali serial, titled ‘Kon Kanoner Phool’, for Zee Bangla.
It may be recalled that Saregama had gone live with comedy mega serial ‘Pondatti Thevai’ on August 16 on Sun Network, which further strengthened Saregama’s position down South in TV production. Earlier, Saregama had produced non-fiction shows like ‘Athipookal’, ‘My Dear Bhootam’, ‘Velan’, and ‘Soolam’, among others.
Apurv Nagpal, MD, Saregama, said, “Television remains a key thrust area for us as we continue to focus on creating great content. Our regional offerings have continued to grow year on year, and we look to grow aggressively in this space.”
BR Vijaylakshmi, General Manager – Audio Visual Media, Saregama, added here, “Saregama is known for rich production qualities, a vast variety of content, which are sure shot successes, and encompasses several shows with superior quality visual FX. Our latest serials and non-fiction shows are going to be no different.”
Meanwhile, Saregama has also developed a state-of-the-art shooting facility at DumDum, which is already the shooting base for shows like ‘Dadagiri’ (with Sourav Ganguly), ‘Dance Bangla Dance’, and ‘Saregama Lil Champs’, among others.
Our typical marketing budget is usually 10 per cent of the topline spend