Top Story

e4m_logo.png

Home >> Media - TV >> Article

Saral Jeevan garners robust start on the rating charts

27-April-2016
Font Size   16
Saral Jeevan garners robust start on the rating charts

Launched during end of February, Saral Jeevan, first infotainment Channel in Kannada has made an impressive debut. The channel has got a robust start on the rating charts. The 7 week average Time Spent (ATS) of Saral Jeevan is higher to over 10 news channels and next only to market leader in the segment. In fact the latest week Time Spent places Saral Jeevan above all news channels.

Saral Jeevan telecasts non-fiction programming with a focus on mythology, history, travel and insights from Indian heritage and culture.

 Raghunatha Reddy, Business Head, Saral Jeevan said, “Our thoughtful experiment of being away from mainstream channels like GECs, Movies & News, which garner about 90 per cent of ratings, and offering content of completely new dimension has paid off. You got to be different, yet present something important that has been missing. This insight combined with inspiration from Indian heritage & culture given the shape to our core content; which includes Mythology, History, Folk, Modern Agriculture, Vaastu as science and Science Behind our practices.”

As per the sources, Jaideep Vishwanathan, who served as GM, Sales of West Region at Suvarna News, is going to join Saral Jeevan to head Mumbai region sales. Punith Kumar, who was Regional Sales Manager Samaya News, may join to take care of Karnataka Sales. Soon there will be a team in action in Delhi, yet another important zone for television sales.  

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...