Launched during end of February, Saral Jeevan, first infotainment Channel in Kannada has made an impressive debut. The channel has got a robust start on the rating charts. The 7 week average Time Spent (ATS) of Saral Jeevan is higher to over 10 news channels and next only to market leader in the segment. In fact the latest week Time Spent places Saral Jeevan above all news channels.
Saral Jeevan telecasts non-fiction programming with a focus on mythology, history, travel and insights from Indian heritage and culture.
Raghunatha Reddy, Business Head, Saral Jeevan said, “Our thoughtful experiment of being away from mainstream channels like GECs, Movies & News, which garner about 90 per cent of ratings, and offering content of completely new dimension has paid off. You got to be different, yet present something important that has been missing. This insight combined with inspiration from Indian heritage & culture given the shape to our core content; which includes Mythology, History, Folk, Modern Agriculture, Vaastu as science and Science Behind our practices.”
As per the sources, Jaideep Vishwanathan, who served as GM, Sales of West Region at Suvarna News, is going to join Saral Jeevan to head Mumbai region sales. Punith Kumar, who was Regional Sales Manager Samaya News, may join to take care of Karnataka Sales. Soon there will be a team in action in Delhi, yet another important zone for television sales.