“Selling the World Cup was like the coming of an industrial revolution wherein we created new benchmarks for the industry and heralded a completely new equation to things. The entire experience was extremely enriching and satisfying!” says Sanjay Reddy, the former Marketing Head (South) for Sony. In all, Reddy has had a long stint with Sony and One Alliance and has taken care of all the marketing activities and brand building attempts for Sony, HBO, MAX and AXN. Known best for his value addition during the World Cup, Reddy is all set to ‘do his own thing’ in the near future and promises something astonishing by early February. When asked as to what Reddy is planning to take up in the near future, he confides, “ Well, you will just have to wait and watch! And guaranteed, that I will have something big up my sleeve.”
As per unconfirmed sources, Karan Grover, Senior Manager, Market Research, Sony has also put in his papers. But in a conversation with e4m, Grover is unwilling to comment on the same or offer any prospects for the future!