Top Story


Home >> Media - TV >> Article

Sanjay Reddy, Marketing Head Sony (South) puts in his papers

Font Size   16
Sanjay Reddy, Marketing Head Sony (South) puts in his papers

“Selling the World Cup was like the coming of an industrial revolution wherein we created new benchmarks for the industry and heralded a completely new equation to things. The entire experience was extremely enriching and satisfying!” says Sanjay Reddy, the former Marketing Head (South) for Sony. In all, Reddy has had a long stint with Sony and One Alliance and has taken care of all the marketing activities and brand building attempts for Sony, HBO, MAX and AXN. Known best for his value addition during the World Cup, Reddy is all set to ‘do his own thing’ in the near future and promises something astonishing by early February. When asked as to what Reddy is planning to take up in the near future, he confides, “ Well, you will just have to wait and watch! And guaranteed, that I will have something big up my sleeve.”

As per unconfirmed sources, Karan Grover, Senior Manager, Market Research, Sony has also put in his papers. But in a conversation with e4m, Grover is unwilling to comment on the same or offer any prospects for the future!


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video