Sangeet Bangla, a 24-hour Bengali music channel from the house of Sri Venkatesh Films (Kolkata), is optimistic about its popularity.
The channel was launched on April 14, 2005. With Sangeet Bangla, Sri Venkatesh Films (Kolkata ) has made its first venture into television. It is mainly into film production and distribution. Choker Bali, Raincoat, Sathi being some of their recent productions from the house.
The channel caters mainly to the Bengali audience. It also attempts to capture the youth audience. And, according to Mahendra Soni, one of the directors of the channel, “We aim to become MTV or Channel V in Bengali.”
The channel airs 80 per cent of sounds and videos in Bengali and the remaining 20 per cent in Hindi. Apart from film song-based programmes, ‘Metro Music’ features non-filmi songs, while ‘Kabir Pronam’ pays tribute to Tagore. ‘Tollywood Reporter’ takes the viewers behind the scenes of Tollywood giving sneak previews and star interviews.
Interestingly, Tara Bangla has also launched a dedicated music channel ‘Tara Muzik’ in February 2005. According to Suprotim Mukherjee, PR Consultant to Tara, the two channels have their own separate niches.
Though Sangeet Bangla had a low-profile beginning, Soni is optimistic about it gaining popularity. “I think we have started on an unique concept in Bengal, which is known for its love for music. I think we will win the hearts of every Bengali .”