Top Story

e4m_logo.png

Home >> Media - TV >> Article

Samir Ahluwalia steps down as Editor, Zee Business

13-September-2016
Font Size   16
Share
Samir Ahluwalia steps down as Editor, Zee Business

After nearly two decades of association with Zee Media Corporation, Samir Ahluwalia, Editor, Zee Business has stepped down from his role.

It must be mentioned that Ahluwalia was appointed as Editor for Zee Business in May 2016 after serving as CEO – Content, Zee Media Corporation, for two years when he headed all the 10 news channels under the Zee Media banner as well as DNA and online products.

An alumnus of Delhi University, Ahluwalia began his career with The Times of India, Delhi in 1994 before shifting to Zee where he served for 19 years.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking