Top Story

e4m_logo.png

Home >> Media - TV >> Article

Samachar Plus to launch in UP and Uttarakhand

19-April-2012
Font Size   16
Share
Samachar Plus to launch in UP and Uttarakhand

Best News Company is set to launch a new regional news channel, Samachar Plus, in Uttar Pradesh and Uttarakhand from May 1.

Best News Company plans to cover Uttar Pradesh and Uttarakhand first and then move to Rajasthan, Chhattisgarh, Madhya Pradesh, Jharkhand and Bihar. In the second phase, Punjab, Haryana and Delhi-NCR will be targeted. The head office will be in Noida and bureau offices will operate from Lucknow and Dehradun.

Talking about the launch, Amitabh Agnihotry, Managing Editor, Samachar Plus said, “We are penetrating into these regions with positive journalism in an attempt to become the voice of the people.”

The tagline of the channel will be ‘Khabar wahi jo humne kahi’.

The company is looking at OOH and digital medium to promote the new channel. Billboards have been put up at many prominent places in both the states and a webpage has been created for its promotion.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship