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Salman Khan to play a pivotal role in History’s India launch

25-August-2011
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Salman Khan to play a pivotal role in History’s India launch

AETN-18 (the joint venture between A + E Networks and TV18) has announced its association with Salman Khan for its upcoming factual entertainment channel History. In a unique first and yet-to-be-revealed format of association, History brings on board an actor and star whose popularity cuts across all age groups and gender, and who will play a pivotal role in helping change the perception of History in India.

Commenting on the association, Ajay Chacko, President, A+E Networks I TV18 JV, said, “Salman symbolises the brand personality of History perfectly. He is stylish, trendy, versatile, fun and his all encompassing popularity makes him the perfect fit for our brand. History has always been associated with the past, but with the new History channel, we hope to change people’s perception of History. The channel today is contemporary; it is about action and adventure. It is about people making history every day. And through this unique and exciting partnership with Salman Khan, we hope to make this genre as popular in India as it is around the world.”

Commenting on his alliance with History, Salman Khan said, “The Indian TV audience today has evolved. They are very demanding and look for a mix of differentiated programmes for their daily dose of entertainment. History channel, with its unexpected take on the subject, is sure to whet the audience’s appetite for more of its kind. I was bowled over by their content, it’s nothing like I expected it to be.”

History is the world’s undisputed leader in factual entertainment and the leading destination for award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. World over, History has redefined the factual entertainment genre through its content showcasing a mix of nail biting drama, panoramic visuals and captivating stories. The channel is being launched in India as part of a joint-venture with between TV18 and A+E Networks.

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