Top Story


Home >> Media - TV >> Article

Sakal Times launches ‘Pune Bus Day’

Font Size   16
Sakal Times launches ‘Pune Bus Day’

In a bid to finding a permanent solution to Pune’s traffic problems within the next two years, Sakal Times is all set to launch a movement called the ‘Pune Bus Day’ on November 1, 2012. The initiative is aimed to target the entire city and 70 lakh citizens of Pune and Pimpri Chinchwad for a cause which has been affecting the city.

The clarion call ‘Be the change you wish to see in the world’, made by Sakal Times will resonate with the objective of the initiative.

According to Sakal Times, for the first time, each and every political party, all government departments and employees, entire judiciary and almost all media have come together for this cause. Different associations such as CREDAI, MCCIA, HIA, NASSCOM, SEAP, ICAI, IMA are backing the cause and are also pledging financial support. Political chiefs of every party in Maharashtra have pledged their support and participation.

The success of this movement is aimed to bring out many different facets of the society to the fore, which will strengthen the democratic values of the society. This will help people realise their true potential in bringing about a change.

Apart from government bodies, all educational institutes and student communities have supported the cause as well as students of foreign origin. Participation is also being observed from different religious leaders. Over 100,000 volunteers will also be on the road to help with this movement.

Police, army and postal employees have pledged to support this initiative. Other associations such as Domestic Household Help Association, Barbers Association, Labour Unions, Hawkers Association have also joined the movement.

According to Sakal Times, various celebrities and prominent personalities including Pune Mayor High court judges have decided to travel by the bus on November 1, 2012. Huge support is exhibited by affluent netizens, the community which now has a greater impact on the society through social media. All NGOs that are highly instrumental in the Pune traffic cause have endorsed this as a key initiative for the city.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...