SaharaOne TV's new show, 'Saath Rahega Always', premieres on November 28
SaharaOne Television has a new property coming in at the 7.30 pm slot. In a bid to capture the young audience in this time band, the channel's new show, 'Saath Rahega Always', is based on campus life. The show, which will air Monday to Friday, will premier on November 28.
Commenting on the new show, Purnendu Bose, COO, SaharaOne Television, said, "This is not the first time that our serial has a new angle and a very different kind of story line. We have always maintained to be different from what the rest of the channels have to offer. Now, 'Saath Rahega Always' is the latest show in our creative gamut that will appeal to not just a younger crowd, but also to anyone and everyone who has been to and experienced a memorable college life."
This is the second show launched by SaharaOne in November, the other being 'Kituu Sabb Jaantii Hai', which was launched on November 14 in the 9:30 pm slot. It is a show, which revolves around the world of a middle-class girl, Kituu.
Apart from these two new shows, the channel has some other titles lined up, including 'Yahaan'. Meanwhile, December will also see more movies on the channel like 'Chehraa' and 'Sarrkar'.
Our typical marketing budget is usually 10 per cent of the topline spend