Top Story

e4m_logo.png

Home >> Media - TV >> Article

SaharaOne to make India swing to the tunes of ‘JJhoom India’

22-October-2007
Font Size   16
Share
SaharaOne to make India swing to the tunes of ‘JJhoom India’

Riding on the success of its first reality show ‘Biggest Loser Jeetega’, SaharaOne Television has announced another reality-based format show, ‘JJhoom India’. The show premiers on October 27 and will air on Fridays and Saturdays at 9 pm. ‘JJhoom India’ will be the first project to be associated with channel after Sharmishta Rijhwani took charge as the CEO.

The show will be a platform for 10 pairs of television actors paired with professional playback singers, where they get together in the hope of making some beautiful music.

Commenting on her association with her first venture, Rijhwani said, “Off late, we have seen a spate of reality shows, but ‘JJhoom India’ is unique in its concept. For the first time ever, television stars will be coached by star singers to offer a complete entertainment package.”

With 13 weeks of melodious performances from the artists, the show will follow a bi-weekly format. Viewers will get a chance to vote for the best three teams every week, based on how the contestants perform. The third best picks the fourth from the remaining teams, while the fourth team picks the fifth, the fifth team picks the sixth, and so on, leading to one elimination every week.

Seemanto Roy, Entertainment Head, SaharaOne, said, “After the success of ‘Biggest Loser Jeetega’, it gives us immense pleasure to associate once again with yet another winning international format – ‘Singing with the Stars’. This musical reality show will truly be a mega scale event, where we plan to bring in lots of surprises and fun elements not just for our viewers but also our participants as well.”

The show, which will be produced by Optimystix, will see three eminent judges – Anandji, Shabana Azmi and Mahesh Bhatt. The show will be hosted by Rahul Vaidya and Sucheta Khanna.

The 10 pairs that would compete with each other are – Shweta Tiwari-Suresh Wadekar, Sharad Kelkar-Vaishali Samant, Varun Badola-Akriti Kakkar, Roshni Chopra-Vinod Rathod, Mrinal Kulkarni-Sudesh Bhosale, Shama Sikander-Zubin Mehta, Sachin Tyagi-Madhushree, Shekhar Suman-Sanjeevani, Chavi Mittal-Jatin Pandit, and Apara Mehta-Parthiv Gohil.

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India