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SaharaOne takes a leap into the future, to produce gameshows for international market

18-October-2005
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SaharaOne takes a leap into the future, to produce gameshows for international market

This one sure is a first of its kind having the potential to take Indian entertainment industry to the next level, if executed properly. At a time when Indian channels are busy buying licenses of successful international gameshows to push up their TRPs and making us watch desi versions of ABC’s ‘Who Wants to be a Millionaire’ and Fox Television’s ‘American Idol,’ SaharaOne Television is forming a deal with FremantleMedia to develop, produce and license gameshow formats for Indian and international markets.

The idea for the format was originally conceived by SaharaOne’s in-house creative team and would be developed by FremantleMedia India, said a statement released on Monday.

“The deal marks a new era for the India entertainment business, which has never before focused on developing gameshow formats with international potential. In the past, Indian broadcasters have been a major importer of international gameshow formats, but never an exporter. This is all set to change with this unique association,” the statement added.

Shailendra Singh, MD, SIEMCL, said, “We at SaharaOne are very happy to join hands with FremantleMedia India to develop and produce this unique game show for us in India. FremantleMedia India brings with them a high degree of international expertise, backed by a successful track record of creating television shows that have changed the entertainment landscape across the globe.”

Taking the first step forward in this direction, SaharaOne is planning to launch ‘Mission Ek Crore,’ a unique game show, which will be aired on SaharaOne by March-end next year.

Purnendu Bose, COO, SaharaOne, however, said, “It is too premature to talk about the game show. But it will be definitely be a unique gameshow coming out of India and will revolutionise the market.”

Gavin Wood, Director-Productions, FremantleMedia India, observed, “This format is an exciting project that has enormous potential to be another worldwide television sensation. India’s positioning as a creative hub will only be enhanced when a new format that is born here can showcase India’s originality, ingenuity and creativity in the world market.”

“The combined development process will utilise our international resources and hands on production knowledge of some of FremantleMedia’s most experienced creative directors,” he added.

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