SaharaOne launches reality show ‘Biggest Loser Jeetega’

SaharaOne launches reality show ‘Biggest Loser Jeetega’

Author | exchange4media Mumbai Bureau | Saturday, Mar 24,2007 8:27 AM

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SaharaOne launches reality show ‘Biggest Loser Jeetega’

SaharaOne Television has announced a reality show, ‘Biggest Loser Jeetega’. Premiering this May, the reality show will showcase the lives of 16 obese contestants and their journey to fitness. The show is directed by Arun Sheshkumar and actor Suniel Shetty will be the host.

‘Biggest Loser Jeetega’ is a reality television show where 16 overweight contestants from all walks of life will knock off weight under the guidance of fitness trainers and nutritionists, over a period of four months. Eventually, the ‘biggest loser’ becomes the ‘biggest winner’. The contestants will gain healthier rejuvenated bodies, confidence and a quality life along with cash prize.

Speaking on the launch, Seemanto Roy, Head – Entertainment Business and Aamby Valley City, said, “The format of this reality series is an inspiring and satisfying experience not only for the participants but for the entire nation as well. Our aim is to awaken people to sit up and take notice of their lifestyles. We are confident that this show will not only entertain but will also inspire change in the lives of the audiences along with the participants.”

The international format of the show is owned by Reveille LLC, who have also produced successful shows like “Ugly Betty and “The Office”. In India, the show will be produced for SaharaOne by Rahul Agarwal of Star Entertainments.

Suniel Shetty, actor and show host, said, “The concept of fitness and good health has always interested me and nothing can be more satisfying than seeing people lead a fit and healthy lifestyle. We hope the format that has successfully attracted millions of viewers over multiple seasons in other countries will change television viewing in India too, creating a revolution in health and fitness.”

Grouped into two teams, each team is assigned a trainer and is weighed in on a weekly basis to determine the total weight lost. The team losing the least weight votes out one member of their team whom they feel has not strived hard during the week. Week by week, the contestants are voted out till only three finalists are left. The one who loses the most weight among the final three is crowned “The Biggest Loser” and will walk away with the grand prize.

Tags: e4m

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