It seems to be a season of rebranding for TV channels. Close on the heels of NewsX being rebranded as IMN News, now SaharaOne has gone about rebranding its logo and tagline. The new logo is more vibrant and appeals to its core TG. The channel, meanwhile, is clear that its core essence remains unchanged and will continue having a rural focus.
The new tagline: ‘Nayi Kahaniyaan, Nayi Saheliyaan, Naya SaharaOne’ follows the new logo of the channel. The channel is also focusing more on the regional markets, and following that line of thought, the channel has launched two new shows. The first one, called ‘Bitto’, is set in a village in Uttar Pradesh, while ‘Shorr’ is set in Gujarat.
Both these shows are slated to be telecast in the prime time slots. While the release date of ‘Shorr’ will be announced soon, ‘Bitto’ is slated to go on air from May 17 and will be aired Monday to Friday at 8.30 pm.
Mushtaq Sheikh, Creative Head, SaharaOne, said, “It is our changing personality which has mandated a change in look. In keeping with the times and the tastes of our audiences, we have taken some brand new initiatives in programming. In keeping with our core programming sensibilities however, these changes will remain true to the spirit of the channel.”
Commenting on the new look, Avinash Kaul, CEO, SaharaOne Channel, said, “The expanse of real masses of India lies in the hinterlands and not only in its advanced metros. It is this viewer base that SaharaOne largely focuses on and draws its strength and inspiration from time to time.”
Kaul further said that the channel intended to launch a plethora of new shows in the next six months that would help the channel connect with its audience.
Apart from the on-air promos for the show, the channel is also advertising on print, radio and outdoor. The channel is also placing more focus on the digital segment and has revamped its website where users will be able to get schedule of upcoming shows and also get reminders of shows.