No news now, for more news later. That seems to be the motto at Sahara TV. The TV channel has suspended all news for around a month. Reason: The group is preparing for a Diwali bang!
With Sahara focusing on the mega launch of 30 news channels sometime before Diwali, a lot of work needs to be completed. In the process, the staff and the facilities had to be uprooted, to enable construction of five new studios and setting up of an earth station.
Clarifying that the entertainment fare continues on Sahara, sources said the channel is currently unable to generate news. The earth station is likely to be set up by the end of this month. However, putting in place the studios and the seating arrangement for around 700 people is likely to take time.
The Sahara bouquet of 30 channels, at an initial investment of Rs 250 crore (including the infrastructure cost), is expected to be launched before Diwali. The bouquet would consist of dedicated channels for national news, regional news, city-specific news and metro news.