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Sahara TV redesign prime time, to offer block buster shows from New Year

30-December-2002
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Sahara TV redesign prime time, to offer block buster shows from New Year

Notwithstanding its plans to launch a Hindi news channel and about three-dozen regional and city specific channels, Sahara TV is redefining entertainment on its Hindi entertainment channel by redesigning prime time and by showcasing a variety of news programmes from the New Year.

Among these top-of-the-line entertainment shows is ‘mission fateh’, a serial based on Indian war heroes covering actual missions undertaken by brave officers of the Indian army during war and counter insurgency operations. The serial shot extensively in the border areas highlights the emotional aspects of soldiers guarding the border.

Sahara TV has also a new offering in the form a unique comedy musical count down shows ‘Hello’. Produced by Prime Media Max of ‘Tu Tu Main Main’ ‘Gharwali Uparwali’ fame, this Thursday to Sunday show is hosted by popular VJ Ruby Bhatia. The popular weekly serial, ‘ Zindagi Teri Meri Khani’, a sensitive family drama will now be aired on daily basis (Monday to Friday) from January 6.

Apart from the new offering, Sahara TV is rescheduling its popular programme such as Kagaz Ki Kashti, Viraasat, Parchaiyan. The timing and frequency of the daily serial have been made more convenient to provide a week round variety entertainment. But the biggest New Year surprise in store for the viewers is new blockbuster shows featuring Bollywood heartthrobs Karisma Kapoor and Sridevi.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.