Sahara Samay, the 24-hour Hindi news channel has effected certain changes in its leadership with effect from July 14. The changes have apparently been at the top level, which are functional from July 15.
As part of the reshuffle, Prabudh Raj, who has been looking after the NCR channel, will now head the national channel, Sahara Samay Rastriya. The new role isn’t an all-together new arena for Raj, who was the Bureau Head and Input Head of the national channel for two years before taking on the responsibility of the NCR channel.
So far, Sahara Samay Rastriya has been looked after by Rao Virendra Singh, along with the UP channel from the Sahara bouquet. Following the reshuffle, Singh will now solely concentrate on the UP-centric channel.
Explaining the reason behind the changes, Prabhat Dabral, Vice-President, Sahara Samay, said, “The idea was to ensure that all our channels are properly looked after. We wanted to bring in someone to head our national channel and at the same time we also wanted to strengthen our regional channels.”
Commenting on the challenges that the new assignment would bring in, Raj said, “Our strength lies on the regional channels, so the basic responsibility will be to capitalise on that and grow as much as possible. The basic idea is to change the perception of our national channel in terms of content, look and speed.”
He made it clear that Sahara Samay Rastriya was set for a re-launch very soon. He, however, refused disclose the date.
Among the other changes, Satish Dwivedi will now head the NCR channel. So far, Dwivedi had been the Input Incharge of all the channels from the Sahara stable.
Speaking about the challenges ahead, Dwivedi said, “Our NCR channel has always done pretty well. We are the leaders in that segment ahead of S1, Total TV and Delhi Aaj Tak. The key challenge would be to further increase the lead and widen the gap between No. 1 and No. 2.”