Silly Point, the flagship cricket show beamed on Sahara Samay Network, has become synonymous with the Network for it came into being with the launch of the Network in the early part of 2003. Owing to the increasing popularity of the cricket show, rival news networks have coined shows using ‘Silly Point’ as the title of their cricket shows.
Both Star News and India TV have launched cricket shows with the same title to bank on the popularity of the brand during the ongoing ICC World Cup. Both these channels have set up separate shows with the same name, but tweaking the format to justify their use of the title that does not belong to them.
While ‘Silly Point’ on Sahara Samay Network has been a serious show right from its inception, the latest versions is based on satire and spoof on cricket. It connects millions of cricket lovers in the sub-continent to their favourite game.
According to Prabhat Dabral, Vice President, Sahara News Network, “It is sad that other networks have chosen to use the same name when it has already been in the public view for such a long time on our network.”
Dabral argued, “The copyright issue was not the most important issue in the case, the most important issue here is that of professional ethics. Picking up a title that is already in use on a network is in bad taste.”