Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sahara Samay acquires ad management software to tap retail advertisers

04-September-2004
Font Size   16
Share
Sahara Samay acquires ad management software to tap retail advertisers

Sahara Samay has recently acquired a solution for advertisement management that would enable the channel to cater to a growing demand for retail advertising, particularly on regional channels. The channel will be running these pop-up commercials with the new software in its news bulletins in a fortnight's time, say company sources.

Ad'Wiz, an ad management solution by Beehive Systems Limited, creates windows, or bugs, on the television screen that enables a channel to make effective use of the screen area to display advertisements even when a news programme is on air. "This would help the broadcaster accommodate requests for advertisements outside prime-time slots and increase revenue streams substantially," said Ajay Pal Singh, Vice-president, Beehive Systems, a global software solutions and services company catering to the broadcast industry worldwide.

Said R.S. Chauhan, Vice President, Sahara TV: "We found this software handy considering that there is a constant tug of war for ad space. All advertisers want to advertise and we cannot accommodate everybody. Now, with this product we will be able to accommodate more players."

"The solution will give an opportunity for retail advertisers to advertise effectively and innovatively at a lower rate. It's a win-win situation for the advertisers as well as for us," Chauhan said.

Explaining how the software works, Beehive's Singh said, "Besides creating multiple ad windows on the screen, Ad'Wiz is also capable of managing the flow of advertisements by scheduling them depending on spots available during prime-time and non-prime-time. It acts as an end-to-end integration between news bureaus, sales offices and the central play-out site, thus enabling smooth workflow. All the research and development for the software has been done in-house."

Asked if other channels are also planning to acquire this software, Singh said, "A couple of regional channels like Alpha Bangla and Tara TV and some regional players from the South too have approached us."

Tags

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India