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Sahara One’s ‘Hare Kkaanch Ki Choodiyan’ addresses the dilemma of marriage

Sahara One’s ‘Hare Kkaanch Ki Choodiyan’ addresses the dilemma of marriage

Author | exchange4media Mumbai Bureau | Saturday, Jul 16,2005 8:32 AM

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Sahara One’s ‘Hare Kkaanch Ki Choodiyan’ addresses the dilemma of marriage

Keeping up with the trend of launching new shows, Sahara One Television has come up with a thought-provoking entertainer, Hare Kkaanch Ki Choodiyan (HKKC), which raises the much-needed debate on marriage and relationships.

The new afternoon show will be on air from July 25 and will be telecast at 3.30 pm, Monday to Thursday.

Hare Kkaanch Ki Choodiyan is aimed at the empowered woman of today and seeks to reveal how women today view the institution of marriage, whether it is about bonding or whether it is just a bond that they cannot get out of!

There are high expectations from the show. Purnendu Bose, Chief Operating Officer, Sahara One Television, said, “We are relying on the strong content as well as effective presentation and execution of the show. In short, with the basic objective to empower women, this show will definitely be one that housewives and women can relate to.”

Bose further divulged that to drive home the point, there would be a protagonist ‘Shyamali’ in the show.

Commenting on the relevance of the show, Bose explained, “Today, women are almost at par with men, be it anything. However, in certain areas, there is male dominance. With the relationship perspective, the show is an attempt to empower women. It raises pertinent questions about marriage indeed being a bond or a bondage, a question which every woman must have been trying to answer at some point of time in life.”

Only time will tell whether Hare Kkaanch Ki Choodiyan succeeds in creating a bond with the viewers.

Tags: e4m

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