The box office success of Sarkar and the national award to Page 3 have led Sahara One Motion Pictures to spruce up their activities even further. The company is now looking at providing 360 degrees solution to film directors. Sandeep Bhargava, COO of Sahara One Motion Pictures, said that the company was looking at expanding the business.
Sahara One Motion Pictures is looking at a shift in strategy from being just a production house to taking over the entire gamut of marketing of films. “Earlier, Sahara One was primarily into movie production. While we continue to produce movies on our own and some of them with partners like K Sera Sera Productions, Boney Kapoor Productions, etc, we are looking at a shift in strategy. We plan to tie up with directors, wherein the directors benefit as the entire burden of production, marketing and branding of films is taken away from them,” Bhargava said.
Some of the aspects that Sahara One Motion Pictures plans for directors include marketing of films, in-film placements, international as well as domestic distribution. “Right now we have a professional team handling each of these areas. In fact, the international distribution would be in place by the end of next month and the domestic distribution set up should be in place by the end of this year,” Bhargava said.
He added that the company was also looking at a home video label and evaluating the possibility of launching a music label as well.
Sahara One Motion Pictures has about 40 film projects in hand, of which 22 are on the floor – all representing an investment of over Rs 300 crore. Recent releases include Page 3, Phir Milenge, Ab Tak Chhappan, Bose-The Forgotten Hero, Bewafaa, etc.
The movies that are slated for launch in the coming months include Yahaan, which will be released on July 29, Pyar Mein Twist will be launched towards August-end, Hanuman – the first full length animation feature film in India is expected to hit the screens just before Diwali, and Sacred Evil, which is the film company’s first international production, will also be released before Diwali.
Asked if the simultaneous release of No Entry and Pyar Mein Twist would affect the revenues, Bhargava stressed, “Not really, because No Entry is a mass film whereas Pyar Mein Twist is a niche film. In fact, No Entry is likely to open very well. The reason for doing two such releases at the same time is also looking at the overflows that keep happening with the release of one big film. So, it’s a thought out strategy.”
Bhargava further said that though Sahara One Motion Pictures had not been as aggressive as Yash Raj Films, Red Chillies or UTV, it would now begin promoting films seriously. “Over the last eight months we have released 12 films. Out of this, four have been big hits and one film bagged five National Awards. This is a terrific boost for a motion picture brand,” he noted.
On the new channel, called ‘Filmy’, which is going to be launched from the Sahara stable, Bhargava said, “It would not be just movies, but Bollywood content like making of the film, premier nights, etc. Sahara One Motion Pictures would be providing substantial amount of content for the channel, too.” The channel is expected to be launched in the next couple of months.