Close on the heels of launching two shows – ‘Solhah Singaarr’ and ‘Kuch Apne Kuch Paraye’ – SaharaOne Television has added ‘Zaara – Pyaar Ki Saugat’ and ‘Ghar… Ek Sapna’ to its December offerings. While ‘Zaara…’ will be aired in the 8.00 pm slot beginning December 4, 2006, the launch date for ‘Ghar… Ek Sapna’ has not been decided yet.
Shantonu Aditya, CEO, SaharaOne, said, “In keeping with our mission to continually provide quality entertainment to our viewers and fulfilling our promise of newer shows, we are pleased to present ‘Zaara – Pyaar Ki Saugat’ and ‘Ghar… Ek Sapna’. With the launch of these two shows we have not only revamped the primetime band, but have also expanded viewing time. The channel has been at an upswing over the last few weeks and our numbers are only getting better. I am certain that the new shows that will be launched over the next couple of months will take us to greater heights.”
Produced by Edit II Productions, ‘Zaara - Pyaar ki Saugat’ has been directed by Pawan Sahu, who has shows like ‘Sindoor’ and ‘Vaidehi’ to his credit. ‘Ghar… Ek Sapna’ has been produced by Sangita Sinha of Ananda Film & Tele-Communications.
Channel officials informed that the marketing of the new shows would involve outdoor and on-air promotions in addition to print and some activities on the radio as well.