Sahara One Television has announced a new soap, ‘Babul Ki Bitiya Chali — Doli Saja Ke’. The soap is produced by Aroona Irani and will be aired from May 7 in the 10 pm block, from Monday to Friday.
Kalyan Sundaram. Programming Head, Sahara One Television, said, “I am happy to announce ‘Babul Ki Bitiya Chali — Doli Saja Ke’. It’s been a successful six months for us with new contents on the channel. This show is our fifth offering in the fiction genre.”
Speaking on the overall strategy, he explained, “Sahara One is purely a general entertainment channel. In our programming strategy, fiction plays the first phase. Following this, the next focus would be on the non-fiction format where we have recently announced a reality show ‘Biggest Loser Jeetega’. Later, we will focus on the third phase, which is the afternoon programming.”
The marketing of the show has been done across television, outdoor and print media.