Sahara One Filmy has finally announced its launch date. Following the formation of the teams, the channel will launch on October 25, 2005. A key deal already in place from the channel is the acquisition of satellite and Pay TV broadcast rights worldwide and in perpetuity to the entire library of Boney Kapoor’s films.
Shantonu Aditya, CEO, Sahara One, said, “Our new channel – Filmy – is getting ready and will be launched end-October, just before Diwali. Filmy will present a whole new world of Bollywood entertainment with the best movies and innovative programming, all presented in a unique and engrossing style.”
As is known, the Filmy team is led by Business Head, Ashutosh, who has worked with the Zee Network, where he was also Business Head of ETC. He is assisted by Head of Marketing and Content, Shailesh Kapoor, Head of On-Air Promotions, Mukul Misra, and Head of PR and Publicity for all businesses of Sahara One, Pavan R Chawla.
Commenting on the recent acquisition, Ashutosh said, “This acquisition underlies our continuous quest for quality entertainment and our commitment to viewer and customer delight. We shall continue to seek and acquire the best in motion picture entertainment. The films include the yet unreleased multi-starrer ‘No Entry’ and ‘Paanch’, and the library represents a wide spectrum of engrossing movie entertainment.”