Top Story


Home >> Media - TV >> Article

Sahara One appoints NDTV Media as exclusive ad sales partner for its entertainment channels

Font Size   16
Sahara One appoints NDTV Media as exclusive ad sales partner for its entertainment channels

Sahara One Media & Entertainment Ltd has appointed NDTV Media as its exclusive advertising sales partner in India. As part of the agreement, NDTV Media would be responsible for selling airtime for the Sahara One’s bouquet of entertainment channels including – general entertainment channel Sahara One, Hindi movie channel Filmy, and the newly launched Firangi channel, which is positioned as world television in Hindi.

Commenting on the development, Seemanto Roy, Head - Sahara Entertainment Business & Aamby Valley City, said, “We believe that, this arrangement will enable us to deploy our sales resources more effectively and we are sure that this partnership would augment our sales efforts. By leveraging each other’s inherent strengths and optimising returns, we hope to take our television business to the next level. This certainly should prove to be a mutually beneficial arrangement.”

Raj Nayak, CEO, NDTV Media Ltd, said, “We are extremely glad to partner Sahara One Media & Entertainment Ltd. We believe that both Sahara One and Filmy are strategically poised to take a big leap forward in their respective genres and there are huge opportunities that are still untapped. Firangi, with the unique distinction of being India’s first world television channel, has tremendous potential given the success of dubbed content in India.”

He further said, “The timing also perfectly coincides with NDTV Media’s media aggregation plans as we foray further into aggregating various media just as we have done for the Microsoft Digital Advertising Solutions (MDAS) aggregation model in the online space with MSN. This is the beginning of a lot of new initiatives in the evolution of NDTV Media’s business model.”


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...