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TODAY´S NEWS

Sahara One and Endemol gear up to present India’s next Super Star

Sahara One and Endemol gear up to present India’s next Super Star

Author | exchange4media News Service | Tuesday, Aug 08,2006 8:50 AM

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Sahara One and Endemol gear up to present India’s next Super Star

Sahara One Television in association with Endemol India is all set to present India’s next Super Star. The channel will give budding artists an opportunity to showcase their talent and perform as their favourite star. ‘Super Stars’ will be aired from September after a five-city audition, which will kickstart from August 10, 2006.

The auditions will be held in Ludhiana, Delhi, Kolkata, Bhopal and Mumbai. 120 winners from the regional auditions will be invited to Mumbai and groomed by experts. The contestants will be judged by actress Urmila Matondkar and choreographer Shiamak Davar. There will also be a third judge in every episode. Viewers will also be given a chance to have their say by voting through SMS.

“India is a nation obsessed with Bollywood and dancing and singing is not only about performing, it’s a passion that drives the soul of many. With our show, it is our endeavour to provide a national platform for this talent,” said Purnendu Bose, COO, Sahara One TV.

Apart from their acting and dancing prowess, the contestants will also be judged on their looks and style. The finale of the 60-episode show will have three winners, with the first winner getting a prize money Rs 1 crore and a chance to act in a movie produced by Sahara One. The second and third winners will get Rs 50 lakh and Rs 25 lakh, respectively.

The international format for the show developed by Endemol has seen production of over 70 series in 20 countries, including the UK, the US, Germany, Italy and Australia.

Rajesh Kamath, Managing Director, Endemol India, said, “We are very excited to partner with Sahara One Television on this special format. Hindi cinema is the undisputed choice of Indians across the country. ‘Super Stars’ gives us the opportunity to take this passion and combine it with one of our highly successful international formats and produce a highly entertaining show for Indian audiences. It is a show they will connect with and it will feature people that they will connect with. ‘Super Stars’ will redefine the way you look at talent hunt.”

But how different will the show be from other similar talent hunt shows? Bose replied, “‘Super Stars’ is based on a different format, which will have not just one flavour, but a combination of all the skills. It’s a format where you will get an opportunity to live your dreams.”

Tags: e4m

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