Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sahara One acquires broadcast rights of Boney Kapoor's films

23-August-2005
Font Size   16
Share
Sahara One acquires broadcast rights of Boney Kapoor's films

Sahara India Mass Communication Ltd has acquired the worldwide satellite and pay TV broadcast rights of the entire library of film producer Mr Boney Kapoor's films.

The films include the yet unreleased multi-starrer No Entry and Paanch, a news release said quoting Mr Shantonu Aditya, CEO, Sahara One.

"This acquisition underlies our continuous quest for quality entertainment and our commitment to viewer and customer delight. We shall continue to seek and acquire the best in motion picture entertainment," the release said.

The films under the Boney Kapoor banner include Bewafa, Kyon Ho Gaya Na Pyar, Company, Koi Mere Dil Se Poochhe, Run, Pukar, Khushi, Sirf Tum, Hamara Dil Aapke Paas Hai, Mr India, Shakti Loafer, Woh 7 Din, Roop Ki Rani Choron Ka Raja, Phool Khile Hain Gulshan Gulshan, Judaai, Drohi, Prem, Hum Paanch, Matrubhoomi, Shehzada, Tarzan Comes To Delhi, Jab Se Tumhen Dekha, Ponga Pandit & Ek Shriman Ek Shrimati.

"We are now the biggest player in the motion pictures arena. Sahara One Motion Pictures has shaped up exceptionally well, with as many as 12 films released over the past 8 months, of which 4 have gone on to be hits, and two have won five National Awards. We plan to release several more excellent films in the next three to six months,'' the release said quoting Mr Sandeep Bhargava, Chief Operating Officer, Sahara One Motion Pictures.

Industry sources said the cost of acquisition of the library could be in the range of Rs 10-14 crore.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends