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Sahara One’s ‘Dial One Aur Jeeto’ receives over 15 lakh calls in a single day

Sahara One’s ‘Dial One Aur Jeeto’ receives over 15 lakh calls in a single day

Author | exchange4media News Service | Saturday, Jun 25,2005 8:31 AM

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Sahara One’s ‘Dial One Aur Jeeto’ receives over 15 lakh calls in a single day

Sahara One’s live dial-in show, Dial One Aur Jeeto, has received a whopping 15-lakh-plus phone calls and 40,000-plus SMSs in a single day.

Hosted by Mandira Bedi and Aman Verma, the show is becoming increasingly popular due to its high level of interactivity. And now, viewers have even more reason to cheer. From June 20, it has become a one-hour show, airing from 8 to 9 pm on Monday to Thursday. And, on the very first day of its new format, the show more than doubled the number of calls it received earlier, pegging a phenomenal 15 lakh calls from all over the country.

The prizes too have got bigger. Now, callers can also bag all unclaimed prizes as a bonus along with their own — so the winning opportunity has got even bigger.

Said anchor Mandira Bedi, “It is indeed overwhelming to know how excited the audiences are to get on to the show. There are families waiting for their member to win, and with every correct answer, there are screams of delight in the background. I love it when someone wins and feel awful when they don’t.”

Purnendu Bose, COO, Sahara One Television, said, “We decided on the longer format packed with bigger prizes and featuring top stars as special guests because of the show’s increasing popularity. The longer format not only allows more viewers to win; even the prizes have got much bigger. For instance, along with other exciting gifts, there’s also a Maruti car up for grabs each day.”

Dial One Aur Jeeto, allows viewers from all over the country to call in to the studio to answer questions posed by star anchors Mandira Bedi and Aman Verma and win prizes including 29-inch television sets, double-door refrigerators, washing machines and of course, the Bumper Prize of a Maruti Car each day. The show will also feature Celebrity guests from time to time.

Tags: e4m

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