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Sahara launches on-air contest with new kids’ show

Sahara launches on-air contest with new kids’ show

Author | Anushree Madan Mohan | Tuesday, Jun 08,2004 8:06 AM

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Sahara launches on-air contest with new kids’ show

In tandem with the new kids’ show ‘Ruby Duby Hub Dub’, Sahara Manoranjan has announced a brand new contest, targeted at those within the age group of 4-14 years. The contest gives out the name of a celebrity and invites those who share the birthday with the celebrity, to send in their entries. The effort would entitle eight couples (along with their kids) to a holiday in destinations as vibrant as Ooty, Goa, Darjeeling or Kulu Manali. Besides television, the contest is also being publicised through radio stations like, Radio City and Red FM.

Says a Sahara spokesperson, “In the evenings, the 7-8-pm prime band has now been labeled as the kids’ band, with the launch of the new show ‘Ruby Duby Hub Dub’. The contest has been designed to encourage viewing among the age of 4-14 years and unlike most other evening bands, kids are indeed in charge here. Even the radio commercials reflect the same with the kid cocking a snook at the parents and asking them, ‘Mummy… Daddy… let me take you on a holiday this time round.’ The effort entitles the kids (in addition with their parents) to a luxurious holiday in exotic destinations. Results for the contest would be announced every Monday.”

The spokesperson adds, “The contest marks the beginning of the new show ‘Ruby Duby Rub Dub’, which is being aired from Monday to Thursday from 7.30 pm onwards. The show’s concept revolves around ‘a friendly ghost’ and it marks the debut of five child artists.

In order to promote the show, we have targeted schools in around 15 cities across India. Besides banners and publicity for the show on school buses, we have also distributed around one lakh book labels for the kids. S Kumar’s has partnered with us for much of the effort. Besides television, the show is being publicised through radio and outdoor as well.”

With Parmeet Sethi, Eva Grover, Gaurav Chopra, Kavita Kaushik and Musthaq Khan, ‘Ruby Duby Hub Dub’ marks the debut of five child artistes. Created under the banner of Creative Eye and Namah Shivay Enterprises, the story is about five children and the pranks they play on others. Add to it the mix of a friendly ghost ‘Balu’ who seeks revenge from Parmeet Sethi, and in the process, lands up being a part of the family scene. It’s a ghost story of different kind, promises the Sahara worker.

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