Top Story


Home >> Media - TV >> Article

Sahara launches its Delhi-centric news channel today

Font Size   16
Sahara launches its Delhi-centric news channel today

After more than two months’ test run, Sahara Television's much awaited Delhi and NCR-centric news channel goes on air on July 22.

The Sahara Delhi & NCR Channel is the fifth regional news channel from Sahara Television. The other channels are Sahara Mumbai, Sahara Bihar & Jharkhand, Sahara Madhya Pradesh & Chattisgarh, and Sahara Uttar Pradesh & Uttranchal. This will be the second news channel launch this year after Total TV, which was launched early this year.

The 24-hour Hindi news channel has been conceived as an infotainment channel. Headed by Prabudh Raj, formerly news coordinator with Sahara Samay (the national news channel), Sahara Delhi & NCR will be a racy, pacy, and youthful channel targeting young students and women, besides the hardcore news buffs.

exchange4media has learnt that this channel will have an hourly news and programming wheel. Three dedicated OB vans and V-Sat connected bureaus in the satellite towns of Gurgaon, Faridabad, and Noida will form part of the news gathering network.

The channel promises to have a lot of live input and interactivity in its diverse programming on lifestyle, fashion, food, shopping, health and fitness, sports, education, and city issues, besides giving user-friendly information on traffic updates, city events, train and air timings, etc.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.