Top Story


Home >> Media - TV >> Article

Sadhna News to launch Bihar-Jharkhand centric Hindi news channel in December

Font Size   16
Sadhna News to launch Bihar-Jharkhand centric Hindi news channel in December

Delhi-based Sadhna News, which runs a Madhya Pradesh-Chattisgarh centric 24-hour Hindi news channel, is set to launch another regional news channel in Hindi centered on Bihar-Jharkhand on December 20. This will be the third Bihar-centric channel after Sahara Samay Bihar and ETV Bihar.

Elaborating on their plans, Prabhat Dabral, Executive Director, Sadhna News, told exchange4media that they had already hired Shashi Ranjan to head this channel. Ranjan was formerly heading Sahara Samay Bihar channel and also had been the Patna Bureau Chief of Zee News.

“In order to beef up coverage from the Bihar-Jharkhand region, we are setting up seven bureaus there, including in Patna and Ranchi. These bureaus will be connected live with our news hub in Noida through V-Sat connection,” Dabral informed.

Meanwhile, Sadhna News Madhya Pradesh-Chattisgarh claims to have successfully established itself both in terms of TRPs and ad revenue.

Dabral claimed, “In barely three months of the launch, we have already attained a channel share of 6.2 per cent as against the 9 per cent share of Sahara Samay MP, which has been around for nearly five years. We have also been able to break even.”

The launch of Sadhna News Bihar-Jharkhand in December would be followed by the launch of Sadhna News Uttar Pradesh-Uttrakhand by the end of January 2009.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.