Top Story


Home >> Media - TV >> Article

Sadhna News geared to launch three regional news channels

Font Size   16
Sadhna News geared to launch three regional news channels

In a bid to emerge as a key player in the regional news domain, Sadhna News, part of Sadhna Media, is planning to launch three regional news channels this year. Company officials informed exchange4media that this includes UP-Uttrakhand, Punjab, Haryana & Himachal Pradesh and Rajasthan.

At present, Sadhna News runs two 24-hour free-to-air news channels — Sadhna News Bihar-Jharkhand and Sadhna News MP-Chattisgarh.

Speaking more on these expansion plans, Prabhat Dabral, Executive Director, Sadhna Media told exchange4media that UP-Uttrakhand will be the first news channel to go on air, and it is planned to launch in the next quarter. He added, “We will launch at least two news channels ahead of the festive season. We want to emerge as a big regional news player in the Hindi market. By the end of this year, Sadhna News will have five regional news channels in its bouquet.”

Sadhna News, according to Dabral has already started revamping its news network. “Each of the channels will have two OB Vans and 4-5 V-Sat connected bureaus. We are also recruiting correspondents at the district level. We will also extend our bureau operations in Delhi including addition of one more OB Van,” he added.

The expansion plans also include a national news channel. Dabral divulged, “Once we establish ourselves as a strong regional news player in the Hindi belt, we’ll launch a national Hindi news channel next year too.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign