Sri Adhikari Brothers Television Network (SABTNL) will be supplying additional eight hours of programming per week to Doordarshan and increase the total programming hours on DD to 15 hours per week.
SABTNL is currently supplying content for 7 hours per week to DD and its regional channels.
According to industry sources, high telecasting fees and huge additional spot rates imposed by DD last year led to poor operational economics for content providers. Following this, major content providers reduced their supply of programmes to DD, which witnessed a steep fall in its revenue.
SABTNL has re-defined its strategy towards DD following the national television network’s decision to reduce its telecasting fees and waiving of compulsory spot-buy schemes.
With the increase in programming hours to DD, the company is expecting to more than double its revenues from DD alone to clock Rs 60 crore by the end of the current financial year. For the year ending March 31, 2002, SABTNL is expecting to clock revenues to the tune of Rs 35 crore from DD.
According to industry analysts, SABTNL is also eyeing the networks in south to supply content. It is currently in negotiations with some of the large south-based networks and is looking to initially begin with supplying at least four hours of programming to these networks.
Source: Business Standard