Top Story


Home >> Media - TV >> Article

SABTNL to supply additional content to DD

Font Size   16
SABTNL to supply additional content to DD

Sri Adhikari Brothers Television Network (SABTNL) will be supplying additional eight hours of programming per week to Doordarshan and increase the total programming hours on DD to 15 hours per week.

SABTNL is currently supplying content for 7 hours per week to DD and its regional channels.

According to industry sources, high telecasting fees and huge additional spot rates imposed by DD last year led to poor operational economics for content providers. Following this, major content providers reduced their supply of programmes to DD, which witnessed a steep fall in its revenue.

SABTNL has re-defined its strategy towards DD following the national television network’s decision to reduce its telecasting fees and waiving of compulsory spot-buy schemes.

With the increase in programming hours to DD, the company is expecting to more than double its revenues from DD alone to clock Rs 60 crore by the end of the current financial year. For the year ending March 31, 2002, SABTNL is expecting to clock revenues to the tune of Rs 35 crore from DD.

According to industry analysts, SABTNL is also eyeing the networks in south to supply content. It is currently in negotiations with some of the large south-based networks and is looking to initially begin with supplying at least four hours of programming to these networks.

Source: Business Standard


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign