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SABe TV set to unleash Laloo mania

02-August-2002
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SABe TV set to unleash Laloo mania

Family entertainment channel SABe TV which has registered record growth in its viewership in the recent months is all set to launch its news channel driver programme “Ramkhilavan CM ‘n’ Family”. Come August 5 and this new prime time political comedy–a take off on irresistibly Laloo Prasad Yadav will hit the airways.

Ramkhilvan is among a number of new variety entertainment programmes being launched by SABe TV this month. It seems SABe TV bosses are out to cash-in on the popularity of Laloo Yadav who is today the hottest property in the Indian politics.

The two days a week (Mondays & Tuesdays) comic serial is a strong spoof on the present days political system ridden with nepotism and corruption. Though the executive producer of the serial Shubhra Shandliya and wirter Ashwini Dhir of 'Office Office' fame deny that the serial has anything to do with Laloo Yadav or any other particular politician, Ramkhilvan’s Laloo get up (particularly hair styles) points to the fact that the comedy serial is indeed inspired by Laloo Yadav’s eventful political career.

It is not for the first time that any TV channel is cashing-in on Laloo's craze among the common masses. Infact news channels have been liberally using Laloo’s footage to liven up their news and current affairs programme. Shekhar Suman’s once popular celebrity show Movers and Shakers on Sony TV owes a lot to Laloo Yadav for its popularity. His jokes on Laloo Yadav evoked instant laughter from viewers and contributed substantially to the high TRP of the show.

More recently Zee TV roped in Laloo Yadav for their channel driver show Jeena Isi Ka Naam Hai. And the audience research done by exchange4media revealed that the Laloo episode enjoyed the highest TRP. And now the industry reports suggests that Sahara TV has made coup of sorts by roping in Laloo Yadav to host a show on the channel.

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