Top Story

e4m_logo.png

Home >> Media - TV >> Article

SAB TV to launch Current Affairs channel in April-May

02-February-2005
Font Size   16
Share
SAB TV to launch Current Affairs channel in April-May

SAB TV has set the ball rolling to launch a Current Affairs channel in April-May this year. Confirming this to exchange4media, Markand Adhikari, Vice-chairman and Managing Director, Shri Adhikari Brothers, said the new channel will be different from a conventional news channel even though it will in the same genre.

Said Adhikari, “There are too many news channel, the pure news space is saturated. Therefore, our channel will focus more on current affairs and news-based programming. As you may have noticed, even our entertainment channel, SAB TV, is different from other entertainment channels.”

The company is setting up three state-of-the-art studios in Central Delhi. “The equipment have already been ordered,” said Adhikari.

Adhikari declined to divulge the name of the channel at this stage, but said it is being promoted by a separate company, SAB Samachar Limited, which is completely held by the promoters, the Adhikary brothers.

Umesh Upadhyay has been appointed Director-Projects, and will head the channel. He has previously been Executive Producer with Zee News. SAB TV’s existing one-and-a-half-hour current affairs band -- which has Vir Sanghvi, Swati Chaturvedi, Harish Gupta and Upadhyay himself as anchors -- will be scaled up to provide some of the content for the new channel, it is learnt.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...