SAB TV has set the ball rolling to launch a Current Affairs channel in April-May this year. Confirming this to exchange4media, Markand Adhikari, Vice-chairman and Managing Director, Shri Adhikari Brothers, said the new channel will be different from a conventional news channel even though it will in the same genre.
Said Adhikari, “There are too many news channel, the pure news space is saturated. Therefore, our channel will focus more on current affairs and news-based programming. As you may have noticed, even our entertainment channel, SAB TV, is different from other entertainment channels.”
The company is setting up three state-of-the-art studios in Central Delhi. “The equipment have already been ordered,” said Adhikari.
Adhikari declined to divulge the name of the channel at this stage, but said it is being promoted by a separate company, SAB Samachar Limited, which is completely held by the promoters, the Adhikary brothers.
Umesh Upadhyay has been appointed Director-Projects, and will head the channel. He has previously been Executive Producer with Zee News. SAB TV’s existing one-and-a-half-hour current affairs band -- which has Vir Sanghvi, Swati Chaturvedi, Harish Gupta and Upadhyay himself as anchors -- will be scaled up to provide some of the content for the new channel, it is learnt.