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SAB TV ties up with Lanka’s leading channel to jointly produce programmes

SAB TV ties up with Lanka’s leading channel to jointly produce programmes

Author | exchange4media News Service | Saturday, Apr 29,2006 7:20 AM

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SAB TV ties up with Lanka’s leading channel to jointly produce programmes

Sri Adhikari Brothers Television Network has tied up with Sri Lanka’s leading channel, Sirasa TV, owned by Lanka’s Maharaja Group. The company will provide concepts and technical expertise and produce the programmes jointly with Sirasa TV.

Sirasa TV is a terrestrial television network in Sri Lanka. Initially established as MTV in 1993, the network changed its name to Sirasa TV in 1999 to bring synergy with its radio brand, Sirasa FM.

In the past several years, the channel has grown strongly and is one of the most watched TV networks in Sri Lanka, adhering to its motto of ‘The People’s Channel’.

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