Ahead of its 24-hour current affairs and news channel, SAB TV is introducing a daily 1-hour band of in-depth news and election analysis from March 29, 2004.
Prominent media personalities like Vir Sanghvi, Mrunal Pandey, Swapan Das Gupta, Sidharth Vardarajan, Jyoti Malhotra, Umesh Upadhyay and others have been roped in to do these in-dept analysis.
Apart from this, other SAB TV anchors like Swati Chaturvedi, Harish Gupta and Manoj Raghuvanshi will also participate in the same band. Sanghvi will do a special segment thrice a week. This band will be telecast every night from 10.30 to 11.30 p.m. and every morning from 8.00 to 9.00 a.m.
The analysis will be three days in English and four days in Hindi. The famous art director, Nitin Desai is creating a set design for this particular band. This analysis will continue on SAB TV till the launch of its 24-hour current affairs and news channel.
Harish Gupta has been appointed Director – News & Current Affairs. Gupta is a veteran in journalism. He was Chief Editor of Dainik Bhaskar, Delhi Edition.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking