Top Story

e4m_logo.png

Home >> Media - TV >> Article

SAB TV plans new programming in coming months

07-October-2004
Font Size   16
Share
SAB TV plans new programming in coming months

Humour channel SAB TV plans to launch new programmes by the end of this fiscal. President-Sales and Marketing, Kanta Advani, says the new programming initiatives will be a fair mix of humor and information based programmes, in line with the brand positioning of “all smiles, no tears”.

Dwelling further on SAB TV’s brand positioning of the channel, Advani said the four-year-old channel has made its mark in a niche segment. “The strategy of the channel has been to encash on the unique nature of programming which is completely focused on humour programmes,” she said. Programmes like ‘Office-Office’, ‘Mirrch Massala’, ‘Carry On Shekhar’, ‘Shriman- Shrimati’, ‘Aflatoon’, ‘Aao Jhumein Gaayen’ have been great hits.

As far as informative programmes are concerned, opinion leaders from various segments of society are called to participate in debates and discussions. “All these initiatives have helped in developing a distinct identity for the channel and in generating a good response from advertisers. At present all major FMCG, financial institutions, software firms and others are advertising on SAB TV,” she said.

Citing examples, Advani said Intel, HLL, Godrej, Apollo, Tata, ICICI, Tata AIG, Sify, P&G et al are advertising on the channel. The channel has a higher reach in the SEC group compared to GEC. It’s mainly the Sec AB and male TG that makes up the audience for the channel. Gujarat, Maharashtra and UP are major markets for SAB TV, Advani added.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India