Humour channel SAB TV plans to launch new programmes by the end of this fiscal. President-Sales and Marketing, Kanta Advani, says the new programming initiatives will be a fair mix of humor and information based programmes, in line with the brand positioning of “all smiles, no tears”.
Dwelling further on SAB TV’s brand positioning of the channel, Advani said the four-year-old channel has made its mark in a niche segment. “The strategy of the channel has been to encash on the unique nature of programming which is completely focused on humour programmes,” she said. Programmes like ‘Office-Office’, ‘Mirrch Massala’, ‘Carry On Shekhar’, ‘Shriman- Shrimati’, ‘Aflatoon’, ‘Aao Jhumein Gaayen’ have been great hits.
As far as informative programmes are concerned, opinion leaders from various segments of society are called to participate in debates and discussions. “All these initiatives have helped in developing a distinct identity for the channel and in generating a good response from advertisers. At present all major FMCG, financial institutions, software firms and others are advertising on SAB TV,” she said.
Citing examples, Advani said Intel, HLL, Godrej, Apollo, Tata, ICICI, Tata AIG, Sify, P&G et al are advertising on the channel. The channel has a higher reach in the SEC group compared to GEC. It’s mainly the Sec AB and male TG that makes up the audience for the channel. Gujarat, Maharashtra and UP are major markets for SAB TV, Advani added.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions