Top Story


Home >> Media - TV >> Article

SAB TV in $3 m programming agreement

Font Size   16
SAB TV in $3 m programming agreement

Sri Adhikari Brothers Television Network (SABTNL) has signed a $3 million deal with two international platforms — the US-based TV Asia and the Gulf-based Pehla network— for prime time programming.

While 70 per cent of TV Asia’s programming will now be done by SABTNL, it will provide Pehla with three hours of prime time programming.

As part of the company’s global push, SABTNL had acquired a 50 per cent stake in MATV Channel-6 for $1 million to gain a toe-hold in the UK market.

Markand Adhikari, vice chairman & managing director of SABTNL, said: “We did not take the acquisition route for establishing our presence in the US market because the cost of running a channel in the US is high and the break-even period is long.”

TV Asia, owned by Asia Star Broadcasting Inc, is North America’s first coast-to-coast entertainment channel specially catering to the Indian Diaspora. The Pehla bouquet has around 27 channels.

SAB TV is the only Indian channel in the UK that is available on the terrestrial as well as satellite platform.

In fact, it is the only Indian language channel which has terrestrial broadcasting rights in the UK. It is on Rupert Murdoch’s BSkyB platform for satellite telecast. The company is a major content provider for Doordarshan.

SABTNL has recently completed the merger of its Mauritius-based subsidiary with itself. According to Adhikari, its strategy to be a niche humour channel has seen revenues jump up by 33 per cent. The company is also planning to introduce new channels.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...