Janmat, the ‘views’ channel from the SAB stable, is set to debut on the small screen November 6, one day earlier than previously reported. Speaking to exchange4media, Markand Adhikari, Vice-Chairman & MD, Sri Adhikari Brothers Television Network Ltd (SABTNL), said, “We are ready with the channel and it will go live on November 6.”
Speaking about the innovative format of the channel, Adhikari said, “It makes no sense for another news channel as the space is overcrowded and viewers are fed up watching the same news 24x7 on all the channels. We are known for our niche character. That’s why we thought of a unique channel which will focus on news analysis through viewers’ participation.”
However, the channel will broadcast news every half hour for one minute. “We are not here in the business of breaking news. We won’t compromise with our format. However, we will give important news headlines with visuals every half an hour,” Adhikari informed.
Adhikari also disclosed that the Marathi channel, Mi Marathi, would be launched in December this year.
SABTNL has invested Rs 50 crore in the Janmat channel. In March this year, the network sold its SAB TV brand to Sony Entertainment Television for Rs 57 crore.