Youth entertainment channel Sab has introduced four new shows refreshing its 8.30 pm time band. The four new shows announced are ‘Detective Doll’, ‘Sirf Stories’, ‘Full Masti 88.2’ ‘and ‘Gupchup Coffee Shop’. The shows will premiere on December 3, and will be respectively aired from Monday through Thursday.
Announcing the new shows, Anooj Kapoor, Senior VP, Sab, explained, “These four shows will have fresh themes, and each of them will be 22 minutes long. So we plan the 8.30 pm time band to be dedicated to fresh content. Our only motto will be to capture and give better variety shows to our TG –the youth audience.”
Produced by Miditech, ‘Detective Doll’ is about an 18-year-old girl who is a private detective. ‘Sirf Stories’ is a collection of some of the best short stories, and is produced by Film Farm Productions. Endemol has produced ‘Full Masti 88.2’, which is about a bunch of youngsters trying to run a radio station. ‘Gupchup Coffee Shop’ has been produced by Marverick, and is about three women who try to run a coffee shop.
Marketing activities for the shows will include outdoor campaigns and promos aired on the SET network. Kapoor explained that the channel was in talks with certain multiplexes, where a scheme and a contest on the food meals were being introduced, to create awareness about the shows. As part of the outdoor campaign, balloons will be flown in three metros and 10 mini-metros, which will display the shows’ names and telecast details.
Prior to these new shows, ‘Four’ was being aired in the 8.30 pm time slot, which now goes off-air.