Top Story

e4m_logo.png

Home >> Media - TV >> Article

SAB introduces ‘Krazy Kiya Re’, a music reality show with crazy twists

07-May-2008
Font Size   16
SAB introduces ‘Krazy Kiya Re’, a music reality show with crazy twists

The song caught the nation’s fancy, now SAB aims to create the same frenzy for its namesake music reality show, ‘Krazy Kiya Re’. The channel has roped in model-turned-actress Perizaad Zorabian and actor Sachin Pilgaonkar as judges for the show, which will air every Friday, starting May 9, in the 8 pm time slot.

Anooj Kapoor, Business Head, SAB, said, “‘Krazy Kiya Re’ adds to our line-up of innovative programming that we have for our audiences. It is definitely not just another run-of-the-mill music reality show. With music as the core, our show with its whacky content and crazy twists, will surely break the clutter with its never seen before fresh treatment.”

The show has been created for SAB TV by Optimystix Entertainment Pvt Ltd. Vipul D Shah, Executive MD & Head of Creative Services, Optimystix Entertainment, said, “These ‘krazingers’ will take us down memory lane as they will either have to sing to a new beat or translate it in a different language or completely reinvent a tune, which all of us had fun creating during our good old college days. We are proud to create such a unique format based on the encouragement received from SAB TV. We are confident that ‘Krazy Kiya Re’ will be well accepted by Indian audiences across the world.”

‘Krazy Kiya Re’ aims to break away from other reality shows with its unique and whacky rounds like ‘Geetantar’, ‘Googly’ and ‘Bhashantar’. The eight songsters would be required to mix and match and do musical cartwheels on the show.

‘Geetantar’ consists of twisting tunes, where the contestant would have to sing the lyrics of one song on the tune of another. Another round, called ‘Googly’, would have original compositions flowing into the actual song and coming back to the original composition, the important part being that there has to be a thought process flowing through the song. In the ‘Bhashantar’ round contestants would have to translate a Hindi song into a language of his/her choice.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...