In week 4 of Hindi GEC charts we saw leader Star Plus strengthen its position further at the top. According to data sourced from TAM subscribers, week 4 (January 18 – 24, 2015) saw Star Plus further rise to 659 million GVTs from 613 million GVTs in week 3 (January 11 – 17, 2015). A closer look at the channel’s shows reveals the reason behind this rise. All its shows saw a small but yet significant rise in their ratings this week.
Star Plus’ top show Diya Aur Baati Hum saw its ratings rise to 5.0 TRPs from 4.9 TRPs in week 3. While Saath Nibhana Sathiya and Yeh Hai Mohabbatein saw a greater increase in their ratings and rose from 4.2 and 3.9 TRPs in week 3 to 4.8 and 4.2 TRPs in week 4 respectively. Suhani Si Ek Ladki, Nisha Aur Uske Cousins, Veera, Everest and Iss Pyaar Ko Kya Naam Doon all saw small increases in their ratings in week 4 to 3.2, 2.2, 2.2, 1.6 and 1.6 TRPs respectively from 2.9, 2.0, 2.1, 1.5 and 1.5 TRPs in week 3 respectively. Tu Mera Hero however saw its ratings remain unchanged this week at 2.9 TRPs.
Colors this week retained its ratings at 485 million GVTs the same as last week had on closer in inspection of its shows either see their ratings slip marginally or see a small rise. The channel’s top show Sasural Simar Ka’s ratings stayed the same as last week at 3.5 TRPs, while Udaan, Balika Vadhu Bigg Boss Halla Bol and Shastri Sisters declined to 3.3, 2.7, 2.6 and 1.5 TRPs respectively in week 4 from 3.5, 2.6, 2.7 and 1.8 TRPs respectively in week 3. Meri Aashiqui Tumse Hi was the only show on the channel to register a rise in its ratings to 2.9 TRPs in week 4 from 2.7 TRPs in week 3. This week however saw the ratings of show Comedy Nights with Kapil being computed into the channels ratings as it was last week not included due to the change in the show’s scheduling from a weekend show to just once on Sunday. In week 4 ratings Comedy Nights with Kapil brought in a good 2.4 TRPs from the channel. While the introduction of new show Code Red brought in 1.4 TRPs for the channel in week 4.
Zee TV this week saw a decline in its ratings to 408 million GVTs from 417 million GVTs in week 3. While Neeli Chatri Wale saw a big dip in its ratings to 1.6 TRPs in week 4 from 2.1 TRPs in week 3, other shows on the channel declined marginally. Kumkum Bhagya, Qubool Hai, Jodha Akbar, Doli Armaano Ki, Satrangi Sasural, Saregama Lil Champs, Bandhan and Aryan declined to 4.1, 2.9, 2.9, 2.0, 2.1, 1.7, 1.2 and 0.7 in week 4 respectively from 4.3, 3.1, 3.1, 2.1, 2.2, 1.8, 1.3 and 0.8 TRPs in week 3 respectively. Jamai Raja was the only show on the channel that registered a small increase at 3.6 TRPs in week 4 from 3.5 TRPs in week 3, while Sapne Suhane Ladakpan Ke stayed the same as last week at 1.3 TRPs.
Life OK that witnessed yet another drop in ratings this week fell from 316 million GVTs in week 3 to 299 million GVTs in week 4. Comedy Classes and Laut Aao Trisha were the only ones that saw an increase in their ratings this week and rose marginally to 1.4 TRPs and 0.5 TRPs this week from 1.3 and 0.4 TRPs a week earlier. While Savdhan India and Ajeeb Daastaaan Hai Ye stayed the same as last week at 1.3 and 0.6 TRPs respectively. All other shows saw minor declines in their ratings. Mahakumbh declined to 1.3 TRPs this week from 1.6 TRPs in week 3. Mere Rang Mein Rangne Wali and Pukar both declined to 0.6 and 0.5 in week 4 from 0.8 and 0.6 TRPs in week 3 respectively.