Top Story

e4m_logo.png

Home >> Media - TV >> Article

Romedy Now celebrates its leadership in English GEC genre in two years-run

23-September-2015
Font Size   16
Share
Romedy Now celebrates its leadership in English GEC genre in two years-run

Romedy NOW celebrates another year of its journey, completing two years of bringing love and laughter into the household of the Indian viewers.

The channel, today, boasts of 58% viewership share in the genre & 18 shows out of the top 25 shows in the genre are on Romedy NOW (Source: BARC, All India 1Mn+, NCCS AB 15-50, Wk 21-35).

Since the launch on 22nd September 2013, Romedy NOW has been home to some of the most romantic movies and funniest shows. Popular shows like ‘FRIENDS’, ‘Ally Mcbeal’, ‘Witches Of East End’, ‘2 Broke Girls’, ‘Friends With Better Lives’, ‘Jane The Virgin’ have all partnered in the growth of the channel and have contributed to its success.

Vivek Srivastava, ‎Senior Vice President & Head English Entertainment Cluster at Times Network said, “It is the hard work that is paying off! Comparatively a very young brand, Romedy NOW has outdone many of the older channels in the English GEC category. The channel today commands leadership with 58% share in the category, which is more than others’ put together. 18 out of top 25 shows in the English GEC Category are on Romedy NOW. It is a proud moment for all of us!  Having said that, the challenge now is tougher as we have to sustain what we have achieved so far and grow further.”

Romedy NOW has recently launched one of America’s best sitcoms, ‘Hot in Cleveland’ on 21st September (Monday toFriday at 8.30 pm) and going forward plans to launch the most popular show, ‘How I Met Your Mother’ in November 2015. The two will complement the current line-up of Romedy NOW that includes shows like ‘The Ellen DeGeneres Show’ - which is airing concurrent to its US telecast, ‘Gilmore Girls’ & ‘FRIENDS’.

As a part of the second anniversary celebration, the channel will premiere an outstanding piece of work, Pierce Brosnan and Emma Thompson-starrer British comedy ‘The Love Punch’ on 22nd September at 9 pm.

The channel is in a celebration mood as it has set out to reward all those who have been a part of this overwhelming journey through a second anniversary contest, ‘Happy 2gether’.

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’