According to Eurodata TV Worldwide survey, the average daily television viewing time has increased on all the continents except for Asia.
It was presented at the MIP TV conference in Cannes by Jacques Braun, International Director of Médiamétrie and Co-ordinator of Eurodata TV Worldwide; Franck Si-Hassen, Eurodata TV Manager; Charlotte Michelotti, One Television Year in the World survey Manager and Amandine Cassi, NOTA service Manager.
However, the average television consumption worldwide remains stable as compared to 2003, with three hours and seven minutes of daily viewing time per person in 2004.
As far as the current trends in TV programming is concerned, the year 2004 saw fiction as the favourite genre of viewers worldwide accounting for over 46 per cent of the programmes in the top 10. The survey highlighted the transition within the fiction genre, showcasing the audience preference, which shifted from cinema to series. Cinema accounted for only 25 per cent of the best fiction audience as against 46 per cent for series.
Through the survey, Eurodata TV Worldwide found out that entertainment accounts for more than a third of the programmes preferred by viewers worldwide. However, the survey pointed out a steep decline of around 15 per cent in this genre between 2003 and 2004.
According to the survey Reality TV has taken centrestage as far as new formats are concerned, the reason being the involvement of celebrities. 'The Apprentice' shown in the US on NBC achieved the best audience figures in the year 2004.
News as a genre showcased a strong increase of about 45 per cent excluding sports in 2004. The survey indicated that the genre still has a fairly significant share worldwide accounting for 18 per cent of national top 10s.
Events like Athens Olympics, the European Football championships and qualifying matches for the 2006 Football World Cup attracted for more than 50 per cent of the best audiences for sports programmes in 2004.