Top Story

e4m_logo.png

Home >> Media - TV >> Article

RIL to simulcast integrated live feed of results on Facebook, YouTube, Twitter

15-July-2016
Font Size   16
Share
RIL to simulcast integrated live feed of results on Facebook, YouTube, Twitter

Reliance Industries (RIL) has managed to become first global company to simulcast an integrated LIVE feed on Facebook, YouTube and Periscope, the world's largest social platforms.

The test signal of the feed was seen on the verified Facebook page of RIL President and Media Director Umesh Upadhyay, the company's Twitter feed called @FlameOfTruth and its YouTube landing, @flameoftruth2014.

In its first quarter results for FY 2016-17 that will be finalised and declared today, July 15, one of  India’s largest companies  will be simulcasting its CFO Alok Agarwal’s analysis from a single axis.

To serve its 2.3 million followers on Facebook, the company added an FB stream in January 2016, when Agarwal held forth on its third quarter results.

http://www.exchange4media.com/digital/ril-live-streams-its-third-quarter-results-on-facebook_63064.html

This was a first time that India Inc leveraged Facebook's then nascent LIVE video product to reach its audiences.

In April 2016, RIL added Periscope to communicate its fourth quarter results. Now that Periscope has been acquired by Twitter, the stream will be simulcast on YouTube, Facebook and Twitter, another first.

http://www.exchange4media.com/digital/ril-leverages-facebook-periscope-twitter-to-announce-q4-results_64153.html],  

In its April 2016 simulcast, RIL used three independent cameras, one for each medium. Since an on-air talent can face only one camera at a time, the other two would get side shots. To fix this anomaly, RIL embedded backend technologies so that all three platforms could be captured from a single source, yet another first.

“We are where the sophisticated consumer of media and stakeholders are, spread across different geographies and time zones ” an RIL official confirmed, requesting not to be named. A promo announcing this LIVE feed has already attracted 4.14 lakh reach, 1.03 lakh views, 2.3 thousand likes on Facebook alone.

The announcements and commentary will use hashtag #RILresults and the links are:

·         YouTube: https://www.youtube.com/user/flameoftruth2014

·         Facebook: https://www.facebook.com/RelianceIndustriesLimited/

·         Twitter: https://twitter.com/flameoftruth

 

Tags RIL YouTube

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.