Reliance Industries (RIL) has chosen to leverage Facebook, Periscope &Twitter to announce Q4 results. Its Q4 profits shot up by 15.9 per cent to Rs 7,398 crore. The annual consolidated net profit is Rs 27,630 crore. Retail business achieved sales of Rs 5,781 crore during the quarter up 21 % year-on-year.
It maybe recalled that Reliance Industries (RIL) first took to Facebook to announce its results live for the third quarter of the financial year, a first by any company to leverage Facebook to reach its audience to disseminate its results in a seamless manner. This happened after a month of the social media giant allowing live streaming of commercial events. It was among the first such live posts in India for RIL.
In the live video, RIL’s CFO Alok Agarwal announced a detailed comparative analysis of company’s financial and operational performance with a breakdown of every sector with last quarter.
The video got over 45,000 views on Facebook alone and was also trending on twitter.
Its results were simulcast on four platforms including YouTube (under its channel ‘Flame of Truth’), Periscope, Facebook and Twitter (under the handle Flame of Truth) with Periscope being the new entry. This is indicative of the fact the RIL is not leaving any stone unturned to communicate with its audience and has tapped on almost every influential platform in social media.