Top Story

e4m_logo.png

Home >> Media - TV >> Article

Rights deal with wrong man: DD, I&B play safe

29-January-2004
Font Size   16
Share
Rights deal with wrong man: DD, I&B play safe

State broadcaster Prasar Bharati is lying low, after its negotiations on forthcoming India-Pakistan cricket rights took a bad turn. Sources close to the development said, Prasar Bharati would now have nothing to do with Mr Zaheed Bashir, who came posing as the marketing director of the Pakistan Cricket Board (PCB), negotiated on India-Pakistan cricket rights with various parties, and even gave interviews to private TV channels in India. Mr Bashir, according to the PCB, was suspended recently.

Mr Bashir, who came to Delhi late last week, neither carried an authorisation letter from PCB, nor an official card, sources said. But, Mr Sarma met him, twice, in an effort to strike a deal for the cricket rights. The Prasar Bharati CEO had told eFE on Tuesday that a clarity on the rights issue is expected on February 11, as bids are likely to be re-opened.

It is being speculated in media circles that if bids are re-opened, Sony may get a chance to claim telecast rights of the India-Pakistan cricket series. Currently, Dubai-based TEN Sports holds the rights. It has been reported that Sony had bid higher than TEN Sports.

Prasar Bharati would also bid for the series, if there’s re-bidding, according to Mr Sarma.

But, government officials said Prasar Bharati would attempt to do a deal for sub-rights and terrestrial rights for deferred transmission.

However, when a senior official of the information and broadcasting ministry was contacted for his reaction on how Prasar Bharati was negotiating with a suspended official, he said, “negotiations on India-Pakistan cricket series is an internal matter of Prasar Bharati.” He added: “The ministry does not interfere with Prasar Bharati’s workings on content.” Even if Mr Sarma had earlier said that Prasar Bharati had made a request to the information and broadcasting ministry to help it beam the India-Pakistan series, ministry officials maintained that they haven’t received any such request.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends